Guides

Short, practical articles about tracking parameters, affiliate URLs, and cleaning links from specific sites.

• What are UTM parameters — and why do they clutter your URLs?

  July 10, 2026

  A plain-English explainer of the utm_source, utm_medium, and utm_campaign tags that show up on almost every marketing link.

• How to clean Amazon affiliate and tracking links

  July 11, 2026

  Amazon URLs are famously long. Here's what each parameter means, which are safe to remove, and how to end up with a short, shareable link.

• Why Walmart URLs are so long (and how to shorten them safely)

  July 12, 2026

  athAsset, athena, athbdg, fulfillmentIntent — Walmart product pages carry a lot of tracking. Here's what each does and what you can strip.

• What is a session ID in a URL?

  July 13, 2026

  Session IDs in links can expire, break sharing, and leak browsing state. Here's what they are and why cleaning them matters.